A website for breaking conventions, celebrating tradition, and making karate acessible for all.
Services
Client
Year
Timeline
Challenge
Our client needed a website refresh to better reflect their evolving values and appeal to a larger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
We did some user research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. We embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded website experienced increased customer engagement, a boost in class signups, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Rebranding a sports institution for the future.
Rebranding a sports institution for the future.
