I’m Rebecca Lacroix, a Product Designer and Visual Storyteller, based in Toronto, Canada.
About
I design products that balance clarity, usability, and measurable impact.
My focus is on building experiences that not only look refined but also scale, supporting user needs, business goals, and long-term product strategy.
I believe the most effective products are built when empathy and strategy coexist. I bring curiosity, rigor, and a bias toward impact, using design to expand access, clarify decision-making, and create value for both users and organizations.
APPROACH
My work is grounded in the belief that design is a strategic lever, not a surface-level function. I combine systems thinking, user insight, and strong visual communication to shape product direction across experience, interface, and interaction design.
I’ve applied this approach across environments with vastly different constraints, from film sets and cultural institutions to educational organizations and nonprofits, developing a deep sensitivity to context, access, and scale. These experiences have strengthened my ability to design for diverse audiences while aligning stakeholders around shared outcomes.
- User Research mode on
- Award for Best Packaging Design for 2026
SELECTED CLIENTS
