Repositioning a Social Platform for the Next Generation of Creators
CONTEXT
Colours is a social media platform built to support creative collaboration across photography, design, and video.
As competition for younger, creator-first audiences intensified, the existing brand no longer reflected the platform’s evolving values or the experience it aimed to deliver.
STRATEGY & EXECUTION
We treated the brand refresh as a growth and positioning initiative, not just a visual exercise.
Market & audience research: Identified misalignment between brand perception and user expectations, particularly around authenticity, creative freedom, and collaboration.
Brand and messaging strategy: Clarified the platform’s value proposition, sharpening its role as a creative oasis for collaboration and expression, attributes shown to increase consideration among younger users.
Visual identity & experience refresh: Introduced a modern, expressive design system applied consistently across product touchpoints to reinforce brand trust and recognition.
Design decisions were explicitly tied to growth levers such as activation, engagement, and retention.
OUTCOME & IMPACT
Post-refresh signals showed strong movement across key product and business metrics:
- +30% lift in engagement metrics (e.g., content interactions, session depth)
- +23% increase in conversion or sales performance, indicating improved resonance and trust
- Improved brand recall and differentiation, reflected in qualitative user feedback and social traction
- Higher quality creator participation, contributing to stronger network effects over time
Unleash your imagination and dive into a world of endless inspiration!
TAKEAWAYS
This case illustrates how brand can function as a strategic product lever.
By aligning brand identity with user values and business goals, Colours strengthened its position with a high-growth audience and established a clearer foundation for scaling engagement, monetization, and creator partnerships.
Unleash your imagination and dive into a world of endless inspiration!
